Campaign file 01
Beauty Brand Launch
Beauty Brand Launch
A skincare brand needed more trust around a new product line before sending paid traffic to the launch page. The campaign focused on reviewers who could show texture, packaging, routine fit, and first impressions in a way that felt useful to shoppers.
- Seeded full-size samples to beauty bloggers and short-form creators
- Collected review-style blog coverage, reels, shelfie photos, and quote snippets
- Gave the brand creator assets it could reuse on product pages, email, and launch ads