Workflow
You get a clear path from product samples to creator coverage, with outreach, follow-up, and deliverable details handled along the way.
structured campaign phases
Step by step
A clear workflow helps brands understand what happens before, during, and after creator outreach.
We start by learning what your product needs most: more buyer trust, better product education, launch visibility, creator visuals, or content your team can reuse. The campaign brief is built around that goal before any outreach begins.
We also account for practical details like sample quantity, shipping limits, brand guidelines, sensitive claims, and the types of assets your team would find most useful after creators publish.
Next, we look for bloggers, reviewers, and creators whose audience is likely to care about your product. The goal is a focused outreach list, not a generic list of names.
Each partner is considered for niche fit, content quality, platform style, and whether they can explain the product in a way that helps their audience make a confident buying decision.
Once the creator targets are set, we handle the outreach flow, participation follow-up, shipping coordination, and campaign details. Your team can stay focused on the product while the creator communication stays organized.
Creators receive the product angle, helpful brand notes, sample expectations, posting window, disclosure reminders, and any content-rights requests upfront, so each shipment has a clear purpose.
Creators publish reviews, unboxings, photos, blog features, and short-form social content based on the agreed campaign brief. The content can show the product experience from angles brand-owned pages often miss: first impressions, packaging, setup, texture, fit, use cases, and buyer objections.
Publishing windows are tracked so the campaign does not disappear after samples are delivered. Follow-up keeps links, screenshots, captions, and asset notes organized as content goes live across blogs, YouTube, Instagram, TikTok-style formats, and other creator channels.
You receive a clear summary of deliverables, published links, content status, creator notes, and reusable content opportunities. The report is meant to show what shipped, what posted, what is still pending, and which assets deserve a second look from your marketing team.
The strongest campaign assets can support product pages, landing pages, email, social proof, retargeting, paid creative tests, FAQ updates, and future outreach angles. This makes the campaign useful beyond the initial review wave.
Responsibilities
Timeline
Timing varies by product type, creator mix, shipment speed, and publication requirements.
Strategy, product details, audience targeting, and creator categories.
Matching, outreach, shortlist review, and participation confirmations.
Shipping coordination, product delivery, and creator briefing.
Content creation, publishing, follow-ups, and deliverable tracking.
Campaign summary, reusable asset review, and next-step recommendations.
Questions
No honest review campaign should force positive coverage. We manage qualified outreach, creator communication, tracking, and follow-up so participation is organized and expectations are clear.
Creator fit is reviewed around niche alignment, content quality, audience relevance, previous product coverage, platform fit, and whether the product gives them a real story to tell.
Yes. Campaigns can include shortlist approval before outreach, especially for premium products, sensitive categories, or narrow niche targeting.
Most review and seeding campaigns assume the creator keeps the sample. Exact expectations should be confirmed in the campaign brief.
Usage rights should be scoped before launch. We can identify assets that are strong candidates for ads, product pages, email, and landing pages.
A product page, sample quantity, shipping plan, key talking points, content preferences, and any required disclosure or claims guidance are usually enough to build the campaign brief.
Send the product details and campaign goal. The next step is a practical campaign recommendation.